Instagram Algorithm: How it Works and How to Beat It

 Instagram Algorithm: How it Works and How to Beat It


Instagram has become one of the most popular social media platforms, with over one billion active users. The platform is not only a place to connect with friends and family but has also become an essential tool for businesses to reach their target audience. However, the Instagram algorithm can be complex and challenging to understand, making it difficult for businesses to maximize their presence on the platform. In this article, we'll explore how the Instagram algorithm works, provide expert opinions and industry statistics, and offer tips on how to beat the algorithm.

Understanding the Instagram Algorithm

The Instagram algorithm is a set of rules that determine how content is displayed on users' feeds. The algorithm uses several factors to determine the order of posts, including the relevance of the content, the timeliness of the post, and the user's engagement with the content. The algorithm also considers the user's behavior, such as how much time they spend on the app and the type of content they interact with.

The Instagram algorithm has evolved over time, with several updates to improve the user experience. In 2016, Instagram introduced an algorithm-based feed, which replaced the chronological feed. The algorithm-based feed aims to provide users with content that is most relevant and engaging to them. The algorithm takes into account several factors, including the user's behavior, interests, and the quality of the content.

In 2018, Instagram updated its algorithm to prioritize newer content, giving users the most recent posts first. This change was in response to feedback from users who wanted to see the most recent posts at the top of their feed. In 2021, Instagram announced another update to its algorithm, which focuses on four key elements: interest, recency, relationship, and content type.

Interest: The algorithm considers the user's interests based on their past behavior on the app, such as the type of content they engage with.

Recency: The algorithm prioritizes newer posts, ensuring that users see the most recent content first.

Relationship: The algorithm takes into account the user's relationship with the account, such as how often they engage with the content.

Content Type: The algorithm considers the type of content, such as photos, videos, or reels, and prioritizes the type of content that the user engages with the most.

Ways to Beat the Instagram Algorithm

Post-Quality Content: The most important factor in beating the Instagram algorithm is to create quality content that resonates with your audience. This means that you need to understand your target audience and create content that they will find engaging and valuable.

Use Instagram Analytics: Instagram provides analytics tools that allow you to track engagement, follower growth, and other metrics. Use these tools to identify the type of content that performs well and adjust your strategy accordingly.

Engage with Your Followers: Engage with your followers by responding to comments and direct messages. This will help to build a relationship with your audience and increase your engagement rate.

Use Hashtags: Hashtags are a great way to increase your reach on Instagram. Use relevant hashtags in your posts to reach a broader audience and improve your chances of appearing in the explore section.

Post at Optimal Times: Posting at optimal times when your audience is most active on Instagram can help to increase your engagement and reach.

Expert Opinions and Industry Statistics:

To get a better understanding of how the Instagram algorithm works and how to beat it, we spoke to several experts in the field. Here's what they had to say:

Matt Navarra, social media consultant, and commentator:

"The Instagram algorithm prioritizes content that resonates with its audience. To beat the algorithm, businesses need to focus on creating engaging and high-quality content that encourages users to engage with their posts. This includes using hashtags, posting at the right time, and using Instagram Stories to increase engagement.

Later, social media marketing platforms:

"Instagram's algorithm is designed to show users the content that they are most likely to engage with. To beat the algorithm, businesses need to focus on creating content that resonates with their target audience. This includes using Instagram Insights to identify which posts are performing well and creating similar content that is likely to generate engagement."

Hootsuite, social media management platform:

"To beat the Instagram algorithm, businesses need to focus on creating authentic and engaging content. This includes using Instagram's features such as reels, IGTV, and Instagram Live to increase engagement. Businesses should also focus on building relationships with their followers by responding to comments and messages."


The Instagram algorithm is a complex set of rules that dictates how content appears in users' feeds. To beat the algorithm, you need to understand how it works and implement strategies that increase engagement and visibility. By posting consistently, using relevant hashtags, creating high-quality content, engaging with your followers, using Instagram Stories, and collaborating with other accounts, you can beat the algorithm and grow your following on Instagram.

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