We observe the emergence of a new brand that wears "The Future is Female" t-shirts, declares its identity as a feminist, but also makes rape jokes and engages in locker-room chatter as feminism has wedged itself between the mainstream and counterculture. It will share all of your Tumblr posts and use all the appropriate hashtags, but at some point, it will undress and let go of the feminism that has been wrapped around it. I'm talking about "false feminism," which we've all run into, whether in the media, at a gathering, or as a "lovely guy" in your Instagram DMs.

In a discussion about rape and abuse, fake feminism will often raise the question, "But what about fake accusations?" The issue is that the conversation about rape is overshadowed by the discussion about false charges, despite the fact that rape reports are far more common than false accusations. Furthermore, it is upsetting to think that a false claim can actually be a factual incident that no one has ever given credence to. Men are more likely to be sexually assaulted than to be falsely accused, but we hardly ever seem to talk about men being raped, which is something you never hear from people who talk about false accusations.

In order to preserve the present quo, fake feminism marginalises other women and is not intersectional. Although the term is mostly used by white women and those with significant authority and clout, the feminism that is intended for the ruling class cannot and should not be called that. Who runs the world? is a song by Beyonce that preaches. Girls," but mistreats the female employees she hires for her clothing brand Ivy Park, which paradoxically supports women's emancipation. Half a globe away, she spouts feminist songs while paying her employees 54 cents an hour and forbidding them from organising.

Irony is a common practice in fake feminism. It encourages humour that labels women as the lower sex and dishwasher jokes. According to Natalie Wynn, also known as Contrapoints on YouTube, "irony may sometimes be a safe method to explore ideas you're not quite ready to own." These jokes are acceptable because, if someone calls you on them, you can turn the tables and claim that they weren't getting the joke or that they simply didn't "get it." Not all of the people who make these jokes despise women, but if you partake in humour with sexist overtones, it's possible that misogyny has affected you as well. It is no secret that sexist jokes normalise sexism and cause women to be treated less favourably and sexist ideologies to be accepted. In terms of humour, good comedy packs a punch. You shouldn't have to insult women in your jokes to make them humorous.

You're constantly being told by fake feminism that you're not "that type of feminist." It distances itself from the third wave of feminism, claiming that it adheres to the first and second waves while rejecting the third as being excessive. It selects a few of the third wave's extremes—bra burning and armpit hair dyeing—and uses them as a scapegoat. Even contrived occurrences are used to support its claim that the third wave is cancer (like the viral, staged video of the woman pouring bleach on manspreaders). It is simple to misrepresent the third wave because it lacks a defining piece of legislation, but focusing only on its few minor incidents ignores the vastly positive change it has brought about, including the fight against workplace sexual harassment, the advancement of women in positions of power, the idea of intersectionality, shattering stereotypes, and the #MeToo movement.

Being a faux feminist in the digital age is an act of ignorance. Spend some time reflecting and treating yourself to the realm of feminism in media that is available to you. Feminists, purge the fakes from within; even though it's not your responsibility to educate them, give them a favour and point out their errors. The change that is waiting to happen all around me is so great that I can't help but try to be a part of it, so I'll wait.

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