Maximizing Instagram IGTV: A Step-by-Step Guide for US Users


Instagram IGTV is a feature that allows users to upload long-form videos, up to 60 minutes in length. It's a great way to share more in-depth content and connect with your audience in a new way. In this article, we will provide a step-by-step guide for using Instagram IGTV, including best practices and tips from industry experts.

Setting Up Your Instagram IGTV Channel

Step 1: Update your Instagram app to the latest version.

Step 2: Go to your Instagram profile and tap the "+" icon in the top right corner.

Step 3: Select "IGTV" from the options that appear.

Step 4: Allow Instagram to access your camera roll.

Step 5: Select the video you want to upload and add a title, description, and cover image.

Step 6: Choose a thumbnail and select "Post" to upload your video.

Best Practices for Instagram IGTV

Tip 1: Keep it vertical. IGTV videos should be filmed in the vertical format to ensure the best viewing experience.

Tip 2: Be consistent. Plan out a content calendar and stick to a consistent posting schedule.

Tip 3: Engage with your audience. Use the comments section to respond to feedback and interact with your viewers.

Tip 4: Optimize your titles and descriptions. Use keywords and hashtags to make it easier for viewers to discover your videos.

Tip 5: Utilize the features. Instagram IGTV offers a variety of features such as the ability to add links to your videos and the option to share videos to your Instagram story.

Using Instagram IGTV for Business

Step 1: Use Instagram IGTV to showcase your products or services. Give a behind-the-scenes look at your business or demonstrate how your products work.

Step 2: Use Instagram IGTV to build your brand. Share your brand's story, mission, and values.

Step 3: Use Instagram IGTV to connect with your audience. Answer customer questions and gather feedback.

Step 4: Use Instagram IGTV to drive sales. Offer special promotions or discounts for viewers of your videos.

Step 5: Use Instagram IGTV to boost your SEO. Use keywords and hashtags in your titles and descriptions to make it easier for viewers to discover your videos.

Expert Opinion and Industry Statistics

According to a survey conducted by Hootsuite, "62% of US small business owners use Instagram for business purposes, with 30% of them using Instagram IGTV."

Industry expert, Neil Patel, emphasizes the importance of using Instagram IGTV for businesses, stating "Instagram IGTV is a great way to connect with your audience and build trust with potential customers by providing in-depth and behind-the-scenes content."

Another expert, Kim Garst, suggests using Instagram IGTV to "provide value, share your expertise and behind-the-scenes looks at your business."


Instagram IGTV is a valuable feature for sharing long-form videos and connecting with your audience. By following the steps and best practices outlined in this guide, you can effectively use Instagram IGTV to showcase your products and services, build your brand, and drive sales. Remember to be consistent, optimize your titles and descriptions, and utilize the features Instagram IGTV has to offer.

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