How to use Instagram Guides for your business

 How to use Instagram Guides for your business

In today's digital age, social media has become an essential marketing tool for businesses of all sizes. Instagram is one of the most popular social media platforms with over 1 billion active users. It has quickly become a go-to platform for businesses to connect with their audience. One of the most recent additions to Instagram's features is Instagram Guides, which is a feature that allows users to create curated content collections. In this article, we will discuss how to use Instagram Guides for your business.

What are Instagram Guides?

Instagram Guides is a feature introduced in 2020, allowing users to create a curated collection of posts, products, and places. These collections can be shared with followers and are a great way to showcase your products, services, or ideas in a more organized and visually appealing manner. Instagram Guides can be created for various purposes, including:

Product guides: Showcasing your products in a collection with descriptions, prices, and links to purchase.

Travel guides: Sharing your favorite travel destinations and experiences with your followers.

How-to guides: Providing step-by-step instructions on how to do something related to your business.

Recommendations: Sharing your favorite products, services, or places with your followers.

How to create an Instagram Guide

Creating an Instagram Guide is a straightforward process. Follow these steps to create your guide:

Step 1: Open the Instagram app and go to your profile.

Step 2: Tap the "+" button in the top right corner.

Step 3: Select "Guide" from the list of options.

Step 4: Choose the type of guide you want to create: Places, Products, or Posts.

Step 5: Select the posts, products, or places you want to include in your guide.

Step 6: Add a title and description for your guide.

Step 7: Publish your guide.

Benefits of using Instagram Guides for your business

Using Instagram Guides for your business can provide several benefits. Some of these benefits include:

Increased engagement: Instagram Guides are a great way to engage with your followers and provide them with valuable content that they can easily share with others.

Increased brand awareness: By creating guides, you can showcase your products, services, or ideas in a visually appealing and organized way, which can help increase brand awareness.

Increased sales: Product guides can be an effective way to showcase your products and make it easier for your followers to purchase them.

Establishing authority: By providing helpful guides related to your business, you can establish yourself as an authority in your industry.

Examples of businesses using Instagram Guides

Many businesses are already using Instagram Guides to promote their products and services. Here are a few examples:

Example 1: Sephora

Sephora, a well-known beauty brand, has created several Instagram Guides showcasing its products. One of their guides, titled "Trending at Sephora," highlights the top trending products on their website, with links to purchase each product.

Example 2: Airbnb

Airbnb, a popular travel booking platform, has created several travel guides showcasing popular destinations. One of their guides, titled "The Black Experience in America," highlights Black-owned businesses and cultural landmarks in various cities across the US.

Example 3: Lowe's

Lowe's, a home improvement retailer, has created several how-to guides showcasing DIY projects. One of their guides, titled "DIY Front Door Makeover," provides step-by-step instructions on updating your front door with paint and new hardware.

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