How to use Instagram IGTV for your business

Instagram has become a popular platform for businesses to promote their products and services. Instagram IGTV (Instagram TV) is a relatively new feature that can be used to engage with your audience, share your story, and showcase your brand. IGTV is a powerful tool that allows businesses to create long-form videos, making it easier to share educational, entertaining, and promotional content with their followers.

In this article, we will discuss how you can use Instagram IGTV for your business, and why it is important to include IGTV in your marketing strategy.

Why Should Your Business Use Instagram IGTV?

Instagram IGTV offers a unique opportunity for businesses to connect with their audience in a more authentic and personal way. Unlike other social media platforms that limit the duration of videos, IGTV allows users to create long-form videos that can be up to an hour long. This makes it easier for businesses to share educational, entertaining, and promotional content with their followers.

According to a survey conducted by Wyzowl, 81% of businesses use video as a marketing tool, and 85% of those businesses say that video has been effective in generating leads and increasing website traffic. With the introduction of IGTV, businesses can take advantage of the trend towards long-form video content to engage with their audience and promote their products or services.

Getting Started with Instagram IGTV

Before you can start using IGTV for your business, you need to create an IGTV channel. To do this, follow these simple steps:

Step 1: Open the Instagram app and go to your profile.

Step 2: Click on the IGTV icon.

Step 3: Click on the “+” icon to create a new channel.

Step 4: Follow the instructions to set up your channel, including choosing a profile picture and adding a description.

Once you have created your IGTV channel, you can start uploading videos. To do this, follow these steps:

Step 1: Click on the IGTV icon on your profile page.

Step 2: Click on the “+” icon to upload a video.

Step 3: Choose the video you want to upload and add a title and description.

Step 4: Click on “Post” to upload your video.

Using IGTV for Business: Best Practices

Create High-Quality Content

To stand out on Instagram IGTV, it is essential to create high-quality content that engages and entertains your audience. Your videos should be well-produced, informative, and visually appealing. Use graphics, animations, and other visual elements to make your content more engaging.

Plan Your Content in Advance

To ensure that your IGTV channel is consistent and engaging, it is important to plan your content in advance. Consider the topics you want to cover, the type of content you want to create, and the frequency of your uploads. Use a content calendar to plan your content and stay on track.

Engage with Your Audience

One of the benefits of IGTV is that it allows you to connect with your audience in a more personal way. Use this opportunity to engage with your followers by responding to their comments and messages. Encourage them to share their feedback, ask questions, and suggest topics for future videos.

Promote Your Videos

To increase the visibility of your IGTV videos, it is important to promote them on your other social media channels, such as Facebook, Twitter, and LinkedIn. You can also include a link to your IGTV channel in your email signature and on your website.