How to measure your TikTok success with analytics
Introduction
TikTok is one of the most popular social media platforms that has been taking the world by storm. With over 1 billion monthly active users, it is no surprise that individuals and businesses alike are using TikTok to reach their target audience. As a content creator, it is important to measure your TikTok success with analytics to determine what works and what doesn't. In this article, we will explore how to measure your TikTok success with analytics, expert opinions, and industry statistics.
Understanding TikTok Analytics
TikTok provides analytics tools for its users to measure their success on the platform. To access your analytics, you must have a TikTok Pro account. A TikTok Pro account is free and can be set up in a few steps. Once you have a Pro account, you can access your analytics by clicking on the three dots in the top right corner of your profile page and selecting “Analytics.”
There are three main areas of TikTok analytics: Overview, Content, and Followers. Each of these sections provides unique insights into your TikTok success.
Overview
The Overview section provides a general summary of your account’s performance. It includes data such as your profile views, video views, follower count, and trending videos. It also includes data on the demographics of your audience, such as age, gender, and location.
Content
The Content section provides insights into the performance of your individual videos. It includes data on video views, likes, shares, comments, and engagement rate. You can also see how long viewers watched your videos and whether they clicked on any links in your bio.
Followers
The Followers section provides insights into your audience demographics, including age, gender, location, and follower growth. You can also see when your followers are most active on TikTok, which can help you determine the best times to post.
Measuring TikTok Success with Analytics
Now that you understand the basics of TikTok analytics, let’s dive into how to measure your TikTok success with analytics.
Engagement Rate
One of the most important metrics to measure on TikTok is engagement rate. Engagement rate is the percentage of viewers who engage with your content by liking, commenting, or sharing your video. To calculate your engagement rate, divide the number of engagements by the number of views and multiply by 100.
A high engagement rate is a good indicator of a successful TikTok account. According to Hootsuite, the average engagement rate on TikTok is around 8%. If your engagement rate is higher than this, it means that your content is resonating with your audience.
Comments
Comments are another important metric to measure on TikTok. Comments can provide valuable feedback on your content and can help you understand what your audience likes and dislikes. They can also help increase engagement on your videos, which can lead to more views and followers.
Likes
Likes are a good indicator of how well your content is resonating with your audience. The more likes a video has, the more likely it is to be shared and seen by more people. According to Later, videos with the highest number of likes on TikTok are those that are funny, inspiring, or informative.
Shares
Shares are another important metric to measure on TikTok. Shares are a good indicator of how much your audience likes your content and how willing they are to share it with their followers. The more shares a video has, the more likely it is to go viral.
Industry Statistics
To further understand TikTok success with analytics, let’s take a look at some industry statistics.
According to Influencer Marketing Hub, the average engagement rate on TikTok is around 8%. However, this can vary depending on the size of your following. Accounts with less than 1,000 followers have an average engagement rate of 9.38%, while accounts with over 100,000 followers have an average engagement rate of 1.62%.
In terms of demographics, TikTok has a primarily young audience. According to Oberlo, 41% of TikTok users are between the ages of 16 and 24. Additionally, 66% of TikTok users are under the age of 30.
Expert Opinions
To gain further insight into measuring TikTok success with analytics, we reached out to social media experts for their opinions.
Sarah Brereton, a social media strategist and consultant, recommends focusing on engagement rate and comments to measure TikTok success. She says, “Engagement rate is the most important metric to measure on TikTok. It shows how much your audience is engaging with your content, which is key to growing your account. Comments are also important because they show that your content is sparking conversation and generating feedback.”
Bria Larson, a social media influencer and content creator, emphasizes the importance of understanding your audience demographics. She says, “Knowing your audience demographics is crucial to measuring success on TikTok. It helps you understand who your content is resonating with and how to tailor your content to reach more of your target audience.”
Conclusion
Measuring your TikTok success with analytics is essential to understanding what works and what doesn't on the platform. By focusing on metrics such as engagement rate, comments, likes, shares, and audience demographics, you can gain valuable insights into your account's performance. Industry statistics and expert opinions can also provide additional context and guidance for measuring TikTok success. With the right analytics tools and strategy in place, you can continue to grow and succeed on TikTok.