How to Use Instagram Reels Picture-in-Picture Feature to Boost Your Content Strategy

How to Use Instagram Reels Picture-in-Picture Feature to Boost Your Content Strategy


Instagram is an ever-growing platform for social media marketing, and the release of the Instagram Reels feature has taken it to the next level. Instagram Reels allows users to create short-form videos that can be shared with their followers and discoverable through the explore page. Recently, Instagram introduced a new feature in Reels called Picture-in-Picture, which allows users to create more engaging and dynamic content. In this article, we will guide you on how to use the Instagram Reels Picture-in-Picture feature to enhance your content strategy.

1) Understanding Instagram Reels 

Picture-in-Picture Feature

The Instagram Reels Picture-in-Picture feature allows users to record or upload a video and then add another video or image on top of it in a smaller frame. This feature enables users to create engaging and attention-grabbing content, making their videos more interactive and dynamic. The Picture-in-Picture feature is available on both iOS and Android devices and can be used in both portrait and landscape modes.

2) How to Use Instagram Reels Picture-in-Picture Feature

To use Instagram Reels Picture-in-Picture, follow these steps:

Step 1: Open the Instagram app and click on the Reels camera icon.

Step 2: Record or upload a video that you want to use as the base layer.

Step 3: Click on the Stickers icon and select the Picture-in-Picture sticker.

Step 4: Choose the image or video you want to add on top of the base layer.

Step 5: Resize and reposition the Picture-in-Picture frame as per your preference.

Step 6: Edit and finalize your video, and then post it in your Reels section.

3) Best Practices for Using Instagram Reels Picture-in-Picture Feature

To make the most out of the Instagram Reels Picture-in-Picture feature, follow these best practices:

a. Choose the Right Image or Video:

The image or video you add in the Picture-in-Picture frame should be relevant to the base layer and add value to the content. You can add captions, stickers, or animations to make it more engaging.

b. Keep it Short and Sweet:

Instagram Reels are all about short-form video content, so make sure your videos are under 30 seconds. Keep your message concise and impactful.

c. Use Trending Hashtags:

To make your content more discoverable, use relevant and trending hashtags. This will increase your visibility and reach among your target audience.

d. Stay Consistent:

Consistency is key to building a loyal following on Instagram. Make sure to post regularly, and maintain a consistent style and tone across your content.

Experts' Opinion on Instagram Reels Picture-in-Picture Feature:

According to social media expert, Matt Navarra, "The Picture-in-Picture feature on Instagram Reels is a game-changer for creators. It allows them to showcase their creativity and storytelling skills more engagingly, making their content more memorable and shareable."

Industry Statistics on Instagram Reels Picture-in-Picture Feature:

According to a recent survey by Hootsuite, Instagram Reels has become one of the fastest-growing social media platforms, with over 1 billion active users. The survey also found that brands that use Instagram Reels experience higher engagement rates compared to those that don't. The Picture-in-Picture feature has also proven to be effective in increasing engagement rates, with a 25% increase in likes and comments.


Instagram Reels Video Picture-in-Picture feature is a powerful tool for creators and businesses to make their content more engaging and stand out from the crowd. By following the step-by-step guide and best practices outlined in this article, you can start creating compelling Reels that capture the attention of your audience. With the continued growth of Instagram Reels and PIP features, businesses and creators need to leverage these features to stay ahead of the competition.

Previous Post Next Post